An old man is proudly explaining to his friend the new technique he and his wife learnt for remembering names.

An old man is proudly explaining to his friend the new technique he and his wife learnt for remembering names.

'It involves associating a trait with an object. Gosh, I've just forgotten the name of that technique. Let's see. What's the name of that brightly colored plant people give their loved ones? His friend says: you mean a rose?
The old man says: yeah that's it, a rose. So he turns to his wife and says: Rose, what's the name of that technique we learnt?