A tribal Indian Chief needs toilet paper...

A tribal Indian Chief needs toilet paper...

so he heads to the supermarket. He has never been to a supermarket before and has no idea where to start. He starts wandering the aisles marveling at all of the different products lining the shelves. A clerk notices the Chief walking around aimlessly.

-Hi sir, you look lost. What can I help you find?

-Me chief. Need toilet paper.

-Sure thing. Is there a certain brand you're looking for?

The chief looks at him blankly for a moment and shrugs, so the clerk takes him to the aisle with the toilet paper and points out the generic brand.

-Chief, this is the toilet paper aisle. I suggest you buy the generic brand.
The chief picks up the toilet paper, looks at it for a second, and asks: "What mean this 'generic?'"
The clerk replies: "Generic means it's just plain old toilet paper. It doesn't have any name."

The Chief seems satisfied, buys the paper, and leaves. A week passes and the Chief returns. He finds the same clerk as before and says, "Chief now have name for generic toilet paper: John Wayne."

Confused, the clerk politely says--"That's nice, Chief but why John Wayne...?"

-"Toilet paper rough, tough, and take no shit from an Indian."